Everyone knows that social media is still king when it comes to advertising but some platforms are ranking higher with huge engagement potentials. Now that Facebook, Youtube, and Google have gone the route of the complex AI algorithm many businesses are suffering and not sure where or how to improve their engagement and reach to their audience.

Social Media is going to have huge trends in 2021 and I have three of them outlined for you below.

Social Media Trend 1- Tik Tok

Yes, you heard me right, Tik Tok is becoming one of the fastest ways to grow your business online! The engagement can be through the roof if done correctly.

Tip Number 1– Create a business page for your business on Tik Tok. Completely fill out your profile with your logo, about info and link it to your Instagram, website, and Youtube. If you have a Linktree account you can use this in your bio. This is a great way to link all of your product offers and email lists in one link.

Tip Number 2– Make regular postings on a consistent basis to your account. Produce short 15 to 30-second video or image content that is providing real value to your target audience. Don’t worry about trends or music/dances. Just get the content on there.

Tip Number 3– Write up a good description of your post but leave room for hashtags at the end!

Tip Number 4– Use hashtags that are connected to your post. Have a good mix of high, medium, and low ranking keywords.

Tip Number 5– Upload a cover image to your post and Write a title this is very important to do. So when someone comes to your page they can scan your posts and see your topics by title.

Social Media Trend 2- Instagram Reels

Instagram we already know is a huge platform for promoting your business and your products. Reels is still relatively new and Instagram’s version of Tik Tok. Because Instagram wants to steal users away from Tik Tok they are rewarding users with huge engagements when they use their platform. So now is the time to jump in and use it!

You can apply pretty much the same tips that you use for Tik Tok to reels. The best thing to do is to repurpose your Tik Tok’s and post them to Instagram reels. Now you are getting twice the engagement for one post!

Social Media Trend 3- Stories On All Platforms

Stories are where engagement is happening now and this is where the trend will grow in 2021. LinkedIn and Youtube have now rolled out their own versions of stories. So with Facebook, Instagram, Instagram Reels, and Tik Tok. You can batch process your stories and post them to all platforms at the same time. Some may have shorter times so make sure they are the same size and time. But for the most part, if you can post on stories to all platforms you are onto a major marketing trend for 2021!

Now is the time to jump on the platforms like LinkedIn stories, Tik Tok and Instagram Reels because a lot of people are not using it as much as Facebook or regular Instagram stories. This will help you to leverage your brand to new people and increase your engagement for 2021!

If you need more training or help please feel free to reach out to me. I am a short phone call away.